About Us
Family-Owned. Handcrafted. Timeless.
Eliana Curated is a family-run jewelry brand built on craftsmanship, sustainability, and the belief that jewelry should be worn — not saved. We transform vintage designer buttons into handcrafted, sustainable jewelry that shares a story of elegance and history. Each piece is a testament to our passion for reimagining antique treasures into one-of-a-kind wearable works of art.
Founded in 2021 by Angelika O’Reilly and her parents, Eliana Curated is a family-driven brand named after her daughters, Eloise and Julianna, rooted in ethical jewelry. From our boutique in Old Town Alexandria to our pop-ups in Boston and across the east coast, we lovingly create unique earrings that honor the past while embracing modern beauty.
At the heart of our work is the hunt. We source authentic vintage and designer buttons through antique shows, estate sales, and private collectors. We lovingly call these our “treasure troves” — long days spent searching for rare, beautiful pieces with history and character. Each button is carefully selected, then thoughtfully upcycled into modern jewelry that feels timeless, elevated, and wearable — honoring its past while giving it new life.
Our Story: From Tech to Timeless Design
Angelika began Eliana Curated as a leap of faith from an 18-year tech career. Although her time in tech taught her how to build systems, scale teams, and solve complex problems, Angelika found herself creatively restless. What started as a small side project quickly grew into a full-time business rooted in storytelling, thoughtful design, and meaningful materials.
The brand is deeply family-powered. Angelika’s parents, Ella and Jefry, moved from Michigan to help co-found the business, leaving behind their own careers to support the vision. Jefry handcrafted every pair of earrings from 2021 to 2025, pouring his skill and passion into each piece. Today, they remain an integral part of Eliana Curated, contributing to the hands-on, community-first approach that defines the brand.
Today, our collections include upcycled statement earrings, everyday waterproof staples, and solid gold Italian imports — pieces designed to move with you through real life. You’ll find us in our Alexandria boutique, across Boston, at markets throughout the East Coast, and wherever women are building personal style with intention.
Our Jewelry Store in Old Town Alexandria
Located on historic King Street, our boutique is a hidden gem in the heart of Old Town Alexandria. Here, you’ll find a collection of our signature upcycled earrings as well as curated fashion art inspired by the timeless designers who create the beloved buttons we craft into sustainable jewelry.
But we’re more than just a jewelry store in Alexandria; we’re a community with a passion for empowering women. We partner with local businesses to host pop-ups inside their spaces. From Pure Barre and Life Time Fitness to Orangetheory Fitness, we meet women where they already gather. We host Sip ’n Shops with the Old Town Girlies, participate in Made in ALX events, and collaborate with local stylists and color analysts to create elevated, in-person experiences that feel personal and thoughtful.
For us, jewelry is the connector, but the real goal is building relationships — supporting fellow small businesses and creating spaces where women can connect, celebrate, and feel confident.
ADDRESS:
Eliana Curated
1003 King Street
Alexandria, VA 22314
STORE HOURS:
Wednesday–Saturday: 11:00 AM – 6:00 PM ET
Sunday: 12:00 PM – 5:00 PM ET
Closed Monday & Tuesday
DIRECTIONS:
Eliana Curated in Boston
In addition to our Old Town Alexandria boutique, Eliana Curated has a strong and growing presence in Boston. Our team hosts pop-ups at the Snowport Holiday Market, SoWa Open Market, and Seaport Summer Market, bringing our sustainable earrings and ethical jewelry to new audiences. Boston friends, come say hello at our next pop-up!
Community Involvement & Philanthropy
Our commitment extends beyond events. We actively invest in the neighborhoods that support us through meaningful partnerships and philanthropy. We proudly sponsor the ALX Chamber of Commerce Women’s Leadership Forum, donate regularly to Alexandrian and Arlington PTAs, support the Junior League of Washington, and contribute to Senior Living of Alexandria initiatives. Whether it’s showing up for local schools, women’s leadership organizations, or senior communities, we believe small businesses have a responsibility to give back.
