In the Press
Recognized for craftsmanship, sustainability, and one-of-kind design
Our unique approach to upcycled luxury has captured the attention of editors, stylists, and media outlets who celebrate craftsmanship, individuality, and the story behind every piece.
Explore the features and press highlights that showcase the artistry and vision behind Eliana Curated.
As Seen In
Vogue
A Local’s Guide to Alexandria: Why Now is the Time to Visit This Storied Escape Outside Washington D.C.
June 15, 2026
Eliana Curated appears in Vogue’s deep-dive guide on exploring Alexandria, Virginia. The guide includes top recommendations on the best spots to stay, eat, drink, and shop around Alexandria, highlighting Eliana Curated amongst other local favorites as the perfect place to shop vintage upcycled jewelry.
Modern Luxury
Best of the City 2026 Winner: Washington, DC
2026
Eliana Curated has been named a Best of the City 2026 winner by Modern Luxury, selected among the region's most exceptional places to shop, dine, and experience. This recognition celebrates the boutique's thoughtfully crafted, one-of-a-kind jewelry and its growing impact on the region's fashion and small business community.
Business Stories Magazine
Interview with Angelika O’Reilly
Summer 2026
Angelika O’Reilly, co-founder of Eliana Curated, sits down with Business Stories Magazine to share the story behind her family-owned jewelry brand. She reflects on the company’s growth from a small side hustle to a boutique brand with an Old Town Alexandria storefront, the value of in-person shopping and mentorship, and her vision for expanding into new markets while keeping the business personal and community-centered.
FOX 5 DC
Old Town Welcomes Croatian National Soccer Team
June 7, 2026
Angelika O’Reilly joins FOX 5 News to share how the Old Town Boutique Community is welcoming the Croatian national soccer team, whose base camp for the World Cup tournament is in Alexandria. Several Old Town Alexandria businesses, including Eliana Curated, have come together for a two-week-long Shop the Checkers event, filled with special discounts, support of the Croatian team, and World Cup-themed fun.
Alexandria Living
Alexandria Chamber Announces 40 Under 40
May 6, 2026
Angelika O’Reilly and Eliana Curated make the 40 Under 40 list created by the Chamber ALX, a program that honors the accomplishments of community members aged 40 and younger. The Alexandria Chamber of Commerce began this program in 2016 to recognize professionals for their achievements and community impact. Honorees span industries, including non-profit work, education, and business, but are each celebrated for their positive impact on Alexandria.
The Scout Guide
Alexandria Volume 11
2026
Eliana Curated has been scouted by the Scout Guide and is featured in the Alexandria Volume 11 edition on page 30 in the “Shop Like a Local” section. The Scout Guide highlights small businesses in cities across the nation, with the Volume 11 guide showcasing top go-to small businesses in Alexandria, Virginia, in Old Town Alexandria, and beyond.
Boston Magazine
Vendor Spotlight: Boston’s Snowport Holiday Market
December 12, 2025
Eliana Curated is showcased as a must-see vendor as well as a “new for 2025” business, among the market’s 125 vendors. The magazine highlights the sleek yet sustainable nature of Eliana Curated’s jewelry, while emphasizing the luxury of these upcycled pieces.
ABC 7 News
Good Morning Washington
December 10, 2025
Angelika O’Reilly joins hosts of Good Morning Washington, Megan and Roxanne, for their Small Business Spotlight to showcase how her family-run business gives designer buttons a second life. She shares the inspiring story of how Eliana Curated grew from occasional pop-ups to Alexandria’s King Street staple.
ALX Now
Eliana Curated Opens on King Street in Old Town Alexandria
April 29, 2025
Eliana Curated appears in the ALXnow News section, announcing the brick-and-mortar opening on King Street in Old Town Alexandria. Co-Founder Angelika O’Reilly shares her excitement for the opening, the story behind the brand, and how thrilled she is to be sharing high-end, sustainable fashion with more people.
Modern Luxury
Dynamic Women, 2025
2025
In this inaugural edition published by Modern Luxury, the Dynamic Women of Washington features inspiring female leaders who are trailblazers in their industry and shaping the future of Washington, D.C. Among these women, Eliana Curated Co-Founder Angelika O’Reilly is highlighted for her innovative work and commitment to upcycled luxury. She shares the meaning behind the brand’s name and her hopes for a future where women are business leaders, movers, and shakers — not just consumers.
VoyageBaltimore
Hidden Gems: Meet Angelika O’Reilly of Eliana Curated
February 16, 2026
Angelika O’Reilly sits down for a deep dive to discuss her immigrant roots, “American dream” mentality, and the entrepreneurial spirit that started with her first business in her teen years. She shares how Eliana Curated began as a humble pop-up launched by her parents, and how it has grown into the thriving, family-run, community-driven brand that it is today. O’Reilly also shares future plans and what’s next for Eliana Curated.
Visit Alexandria
Eliana Curated
2026
Eliana Curated appears in the Stories section of Visit Alexandria’s website, a trusted tool for all things Alexandria. The feature highlights what began as a series of pop-ups and led to a permanent location in a renovated 1900s historic townhouse. The story also showcases the brand’s community-inspired approach and commitment to expanding Old Town Alexandria’s unique charm.
Alexandria Stylebook
Style and Lifestyle Articles
Ongoing
Alexandria Stylebook is a non-profit digital destination with the goal of showcasing the city’s best offerings from those who know it best: local small business owners. Eliana Curated Co-Founder Angelika O’Reilly is a contributing writer for the publication with several pieces featured in the Style section. Topics include behind-the-scenes as a business owner, seasonal highlights, and gift guides for stylish women.
The Zebra
Eliana Curated’s Old Town Alexandria Grand Opening
May 17, 2025
The Zebra, an Alexandria local news outlet, shares the good news that family-run Eliana Curated has opened its doors on King Street. The article highlights the boutique's unique offerings of jewelry, fashion, and experiences, inviting readers to join the grand opening celebration for bubbly wine and gift giveaways.
Press Release
Eliana Curated Opens Boutique in Arlington
April 15, 2025
Eliana Curated announces the opening of its first brick-and-mortar boutique in Arlington as well as plans to expand to Old Town Alexandria. The business is an extension of the existing brand, Icon Line Design, which creates one-of-a-kind earrings from upcycled designer buttons. Co-founder Angelika O’Reilly shares the vision for the new spaces and her goal to bring “everyday, elevated jewelry” to residents and visitors in the D.C. area.
