Visit Eliana Curated at the SoWa Open Market in Boston
- Jefry Weinberg
- 7 days ago
- 3 min read
If you're looking for one of the best things to do in Boston on a Sunday, a visit to the SoWa Open Market should go at the top of your list. Located in Boston's historic South End, the SoWa Open Market brings together hundreds of local artists, makers, food vendors, galleries, and small businesses every Sunday from May through the fall, making it one of the city's most beloved weekend traditions.
Why We Love the SoWa Open Market
Since July 2025, Eliana Curated has been proud to spend nearly every Sunday at the SoWa Open Market. What began as an opportunity to introduce our jewelry to Boston has grown into one of the most rewarding parts of our business.
Every Sunday, we look forward to setting up our booth, catching up with returning customers, meeting first-time visitors, and spending the day surrounded by the incredible creativity that makes the SoWa neighborhood so special. Between the artist studios, galleries, boutiques, food trucks, and talented local makers, there's simply nothing else quite like the SoWa Open Market in Boston.
One of our favorite things about SoWa is the people. Boston shoppers have an incredible eye for quality and timeless design. They gravitate toward jewelry that feels elevated without being overdone, and we love helping each customer discover pieces they'll wear every day.
Some customers stop by looking for the perfect gift, while others are building a jewelry collection they'll treasure for years. We've helped celebrate birthdays, engagements, anniversaries, graduations, promotions, and countless "just because" moments. Many customers who first discovered Eliana Curated at the SoWa Open Market now make it a Sunday tradition to visit our booth and see what's new.
Those relationships are why we keep coming back.
Discover Everyday, Elevated Jewelry at Eliana Curated
Eliana Curated is a family-owned jewelry boutique specializing in everyday, elevated jewelry designed to be worn from morning to night. Every collection is thoughtfully curated with timeless style, quality craftsmanship, and versatility in mind.
When you visit our booth at the SoWa Open Market, you'll find jewelry designed to become part of your everyday wardrobe, including:
Waterproof jewelry for everyday wear
Hypoallergenic earrings for sensitive ears
Freshwater pearl necklaces, bracelets, and earrings
14K solid gold jewelry
Lab-created diamond jewelry
Layering necklaces and everyday gold chains
Lightweight statement earrings
Our signature one-of-a-kind upcycled designer button earrings, handcrafted in our Old Town Alexandria studio using authentic vintage designer buttons
Whether you're searching for Boston jewelry, waterproof jewelry in Boston, gold jewelry, or a meaningful gift, our goal is to help you find pieces you'll reach for every single day.
Why Customers Love Shopping Eliana Curated
Shopping at Eliana Curated is about more than finding beautiful jewelry—it's about the experience.
Our team loves helping customers layer necklaces, build bracelet stacks, find everyday earrings, and choose timeless pieces that fit their personal style. We believe jewelry should feel effortless, comfortable, and versatile enough to wear to work, dinner, travel, or a special occasion.
Unlike shopping online, visiting us at the SoWa Open Market gives you the opportunity to try on different styles, receive personalized recommendations, and discover pieces you may not have considered before.
Many of our Boston customers first meet us at SoWa before visiting our flagship boutique in Old Town Alexandria or shopping with us online. We love seeing familiar faces return season after season, and we're honored to have become part of so many Sunday routines.
Make Eliana Curated Part of Your Sunday at SoWa
The SoWa Open Market is one of the best places to experience Boston's creative community. Spend the day browsing artist studios, discovering local boutiques, enjoying incredible food trucks, and shopping from talented independent makers—all in one walkable neighborhood.
If you're exploring the South End, looking for things to do in Boston, or searching for a Boston jewelry store with timeless, high-quality pieces, we'd love to welcome you to Eliana Curated.
Every Sunday, we're proud to bring our collection of everyday, elevated jewelry to the SoWa Open Market, helping customers discover waterproof jewelry, freshwater pearls, lab-created diamonds, layering necklaces, and our signature handcrafted upcycled designer button earrings.
Whether you're visiting Boston for the weekend or you're a longtime local, stop by our booth and say hello. We can't wait to help you find your next favorite piece—and show you why so many customers make Eliana Curated part of their Sunday tradition at the SoWa Open Market.
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